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Beauty & Brains: The Story Behind Lecada Medical Spa

Truth be told, Dana Martinez prefers to stay behind the scenes, building her Tampa medical spa business one happy patient at a time. But recently Panache Vue shined the spotlight on our owner:



As Chief Executive Officer and Co-founder of Lecada Medical Artistry. Dana Martinez is one busy woman, managing all aspects of this highly-successful aesthetic practice, known as the “go-to” place in Tampa for affordable, results-driven services. A native Floridian and graduate of the University of South Florida, Dana combined an extensive background in the aesthetic industry, with her abundant business savvy and formidable sales skills, to open Lecada’s doors in March, 2010.

Dana recognized, through her particular experience and insight, that there were many people interested in receiving aesthetic services that did not pursue treatment, because they believed the procedures were cost-prohibitive. Understanding the difference, even a small change in one’s appearance, could make in one’s life, Dana was determined to make available the most effective, yet affordable aesthetic services possible, without compromising either ethics or integrity.

Lecada provides non-surgical, award-winning aesthetic, anti-aging, and wellness solutions designed to help you look and feel your best. Dana’s vision for Lecada remains a continuing commitment to exemplary customer service, and providing quality medical care and innovative treatments at an affordable price.

What makes Lecada unique in a large sea of competitors is the palpable difference patients immediately feel upon arriving for their initial, complimentary consultation. There is warmth, a personal touch with attention to the smallest detail, in a positive, welcoming environment. Patients receive the most advanced treatments available, delivered by an award-winning physician and professional staff, with outstanding results, and an incomparable level of customer service. Patient satisfaction is the #1 priority and is ensured by adherence to open communication and consistent follow-up. As a result, Lecada enjoys a phenomenally loyal patient base; an astounding 50% of new patients are referred by existing patients.

Lecada offers a full-menu of services and wellness treatments, including non-surgical facelifts, cosmetic lasers (including Fraxel), lip augmentation, Exilis body shaping/skin tightening, bio identical hormone replacement therapy, sclerotherapy, facials, Revision skin care, Latisse, and a customized, medically directed weight-loss program. Dermal fillers, including Radiesse, Sculptra, Juvederm, and Artefill are available, as well as, Botox.

Favorite Part of Owning the Business? 

“The patients, by far, are my favorite part of owning Lecada Medical Artistry. It may sound trite to say, “They’re like family”--- but, it’s true! Always delivering what we’ve promised, has in turn, rewarded us with extraordinary patient loyalty. They really have become family and it’s gratifying to see the changes they achieve outwardly and inwardly. Their success is truly our success.”

Who Do You Owe Your Success To? 

“I was fortunate to be raised in a close-knit family where I was encouraged to discover my own, unique strengths and gifts. Along with a ferocious work ethic, my mother instilled my sister and me with a profound confidence that we could achieve anything we set out to do. She would not accept excuses for imagined roadblocks or limitations, always encouraging us to aim high, and strive for excellence. That relentless striving, tenacity, and determination remains with me to this day. Further advancing my success is the benefit of having an amazing husband, Jay, who has helped me realize my dream with unconditional support and encouragement.”